Does Your Business Have Curb Appeal?

Following is a guest post from John Warrillow, author of Built to Sell: Creating a Business That Can Thrive Without You, which we highly recommend to all business owners, regardless of whether or not you have plans to sell your business. 

Let’s say you’re in the market for buying a house and you go to view one that looks appealing in the ad. How does it look on the inside? The outside? What about the location? What is your general impression?

Like your house, your business projects an image to potential buyers. When they come to see your business for the first time, your “curb appeal” can attract a buyer to your business—or cause them to walk away from it.

Do you need to improve your curb appeal? Here’s a three-step plan:

1. Fix Your Leaky Faucets

Perhaps, like many other business owners, you started your business from scratch with one or two employees and now you have 20 people working for you. But do you have the appropriate HR infrastructure in place for that size of a company?  Perhaps you even take pride in your informal management style, but it can prove to be a liability when it comes time to sell.

Make sure your human resources policies are at least as stringent as those of the company you hope will buy your business. Some basics to have in place:

  • A written policy making it clear you forbid any form of harassment or discrimination
  • A written letter of employment for each staff member
  • A written description of your bonus system
  • Written policies for employee expenses, travel and benefits

2. Assemble Your Binder

When you go to buy a house, it will give you confidence if the owner has the instruction manuals for the appliances, information on where they were purchased, and who to call if one of them breaks down.

Similarly, when a potential buyer looks at your company, he wants to see that you have your business information in order.  Documenting your office procedures, core processes, and other intellectual capital can help you attract more bidders and a higher price for your company, while also lowering the chance of the deal falling apart during diligence.

If you want to attract a buyer one day, your business needs a binder with instructions for basic functions, such as:

  • Opening up in the morning and closing down at nigh
  • Forms and step-by-step instructions for routine task
  • Templates for key document
  • Emergency numbers for service provider
  • Billing procedures for customer
  • How your company is positioned in the market and your marketing tool

3. Document Your Intangibles

Intangibles for house buying might include: Is the house near a good school or daycare? What kind of neighborhood is it?  What kind of commute are you looking at to get to work?

Your business also has intangible, often intellectual, assets that a potential buyer needs to be made aware of, such as:

  • Proprietary research you’ve conducted
  • A formula for acquiring new customer
  • Criteria you use to evaluate a potential new location
  • Your unique approach to satisfying a customer

As with selling a house, your company’s curb appeal can go a long way toward closing a deal.

Ready to start planning for the sale of your business? We’re here to help. Let’s talk.

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