Business Overview Step 1 of 3 33% Financial All fields are required.Business Overview For* Name* First Last Email* What are the main sources of revenue at your company, with associated percentages?*Which of your products/services are the most profitable?*Describe your primary customer segments, with associated percentage of annual sales?*What percent of your customers are repeat versus new?*Does one customer account for more than 10% of annual sales?* Yes No If yes, what percent? Do you have any recurring revenue streams at your business?* Yes No If yes, what percent? Do you have contracts with your customers?* Yes No Do you prepare annual budgets and/or forecasts at your company?* Yes No Are you anticipating any large capital expenditures in the next 12-36 months?* Yes No If yes, please give a brief description.*How do you anticipate Sales and Net Income at your business in the next 12-24 months?This year* Up Down Same Next year* Up Down Same Sales & Marketing What differentiates your business from your competitors?*How does your business get new customers?*Please give a brief description of current marketing and/or advertising efforts at your business?*How would you rate your company’s brand?* Awesome! We have a great marketing presence & are highly recognizable. Pretty good. We look okay, but could use improvement. Not great. We haven’t focused on this aspect of the business. Who is responsible for marketing at your company?*What are some of the key characteristics of your ideal customer?*Do you capture customer feedback on a regular basis?*What is the sales channel mix at your business? (Ex: Online 50% Wholesale 35% Distributors 15%)*Does your business have a sales team?* Yes No If yes, please describe.* Human Resources How many employees do you have at your company?Full-time* Part-time* Do you have a current org chart for your business?* Yes No Do you have a formal hiring process for your business, including job descriptions?* Yes No Do you have a formal training process for new hires?* Yes No Do you have an employee handbook?* Yes No How hard is it to find quality employees?* Easy About average Hard How would you describe your company’s workplace environment?* We’re best in class. Employees love it here. About average for a business like ours. There’s room for improvement. Are there any family members working in the business?* Yes No If yes, what are their roles?*Are there any non-working family members who receive compensation from the business?* Yes No Do you have documented systems and procedures in place at your business?* Yes, we have systems in place that are well documented. Some systems and procedures are documented, but not all of them. Not really, everyone just knows how things work. Industry and Competition How would you describe your industry?* Growing Changing Mature Declining How would you describe the economic climate where you do business?* Going gangbusters Steady growth Mature and relatively stagnant Not great Who are your main competitors?*Where does your business fit into the competitive landscape? (Ex: We are the second largest in terms of annual sales.)*Where do you primarily do business? (Ex: 2-county area, statewide, regionally, nationally, etc.)*If someone wanted to grow your business, what are the primary things you would recommend? (Ex: Sell online, expand into a neighboring state, sell existing product/service to a new customer segment, etc.)*What would you say are the primary external threats to your business?* Management What is/are your current role/roles at your company (i.e. CEO, CFO, Sales Director, etc.)?*Please give a brief description of your primary responsibilities at your company.*How many hours per week do you spend working in your business?*How many weeks of vacation do you typically take in a year?*Please describe your senior management team (i.e. titles, responsibilities, tenure).*Do you have planning and strategy meetings on a regular basis?* Yes No If yes, briefly describe.*What would happen if you had to unexpectedly be away from your business for a month?* Nothing. The company runs fine without me. My team could hold things together in my absence. We’d survive, but sales would take a hit and I’d come back to a mess. I don’t think the business would make it. Other Are there any outstanding legal liabilities at the company?* Yes No What are the legal liabilities?*Does your business own any intellectual property?* Yes No If yes, please give a brief description.*In your opinion, what are the top 1 to 3 strengths and weaknesses of your business?*What is the best part about owning your business?*What is the worst part about owning your business?*Are you a member of any industry or trade organizations?* Yes No If yes, please name.*Do you have a Buy/Sell Agreement in place?* Yes No Do you have a timeframe for selling or exiting your business?*CAPTCHAEmailThis field is for validation purposes and should be left unchanged.
